![]() “Anyone who works in web or digital product design will tell you that the carousel is one of the least successful formats to share information, since users rarely go onto the next slide,” he told me. Getting users to stop and click through is a challenge, not just on Instagram but for any carousel plugin on the Internet, said New York-based graphic designer Eric Hu. How do activism slideshows go viral on Instagram? By co-opting popular design aesthetics from brands. The slideshows are bold and eye-catching, and they feature colorful gradients, large serif fonts, pastel backgrounds, and playful illustrations - design choices intended to pause a user’s scroll and prompt them to read the text. ![]() Lists upon lists of Black-owned businesses, community fridges, and ways you can help besides posting on Instagram. If you search hard enough, there’s bound to be a post, explainer, or guide that advocates for virtually any cause you can think of and likely with tens of thousands of “likes” and engagements. But in a time of social unrest, these text-based slideshow graphics have found new resonance and an eager audience on the platform, which has been notorious for prioritizing still images over text. Once upon a time, the carousel was predominantly used for things like relationship reveals or photo outtakes (you know, photos that look good but not that good to be the featured image). The most striking graphics stood out in my feeds, almost like an advertisement. Over the past few months, these slides have migrated their way into my Explore page or been reposted on Stories of my friends and followers in fact, these posts became so popular that I encountered similar designs and sentiments across multiple Stories. Consider it something like PowerPoint activism. The 10-image carousel, which Instagram launched in 2017, has been repurposed by activists, independent artists, advocacy groups, and well-meaning individuals as a means to educate and inform the masses, one slide at a time. The unexpected solution to this posting ambivalence came in the form of bite-sized squares of information. A post shared by Slow Factory on at 7:04am PDT
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